By Will LinkWhile Samantha Williams ’21 was completing her first internship she realized Puma was the perfect fit for her introduction to the workforce. The experience gave her a chance to hone the skills she had been developing in her classes and learn some new ones as well. Classes like Merchandising, Planning and Control, and Retailing allowed me to get the analytical skills that employers were looking for and prepared me for any type of situation." Sam had a good mix of routine work and new projects to take on as part of her responsibilities at Puma. One main task that Sam was assigned was conducting research on other brands. She studied what other clothing lines were offering and marketing to customers. “I would go to retail stores like Macy’s and see how competitors were shown there,” she said. “I also did online competitor research and saw how different marketing strategies were doing at certain times.” Sam said there was direct correlation between courses she had completed at Marist and the work that she did at her internship. “The fashion merchandising program prepared me really well for the internship,” Sam said. “Classes like Merchandising, Planning and Control, and Retailing allowed me to get the analytical skills that employers were looking for and prepared me for any type of situation.” Sam is currently a rising senior and hopes to work with a sports brand after she graduates in May 2021. She has definitely enjoyed working in athletic apparel, accessories, and footwear. Sam was invited to return to Puma to intern this summer but the COVID-19 pandemic forced her to make alternate plans.
Sam’s advice to other students who wish to pursue a career in fashion is to forge connections with the people around you. Samantha Williams’ internship experience at Puma was also featured in a student achievement piece on the Marist College website titled Experience is the Best Teacher: Marist Students Share Their Internship Stories. Paisley Haddad ’21 wrote the internship roundup, which was published May 26, 2020
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