With more than 590 million registered members, LinkedIn has grown into a powerful social networking tool for professional development. LinkedIn is a great resource to make a positive first impression with employees who work in your desired field. You can explore the many features and benefits LinkedIn offers its users at the Marist College Center for Career Services’ workshop with Emily Frankenberry, a University Recruiter from LinkedIn. Frankenberry will give advice and tips on how to market yourself using your LinkedIn profile. The same presentation will be held in two different sessions Wednesday, November 14; one from 11 a.m. to 12 p.m., and another from 1 to 2 p.m. RSVP in FoxQuest now to reserve your spot. Before you come to the event, follow these tips to build an effective networking profile on LinkedIn.
Build Your Professional Brand LinkedIn provides a unique opportunity to increase your online visibility and develop your professional credibility. You can list the skills you have obtained and members of your network can endorse them. Uploading blog posts, articles, awards, and more media to your LinkedIn profile is encouraged, as these work samples will provide a wider range of your abilities and interests than you can convey on your resume. According to a LinkedIn representative, profiles with a photo are 11 times more likely to be viewed. Make sure your photo is making a positive first impression. A profile picture of yourself wearing professional business attire is considered best practice. Make sure your face takes up at least 60 percent of the photo and the background is not too distracting. Join Marist Resident Assistant Emma Stark ’20 from 9-9:45 PM Wednesday, November 14 in the Upper West Marketplace to get your headshot taken for your LinkedIn profile. Find Job Postings A recent LinkedIn report stated there are over 30 million companies represented and more than 20 million open job postings on its site. LinkedIn provides a concentrated place to find positions that best fit your skills and qualifications. Even the top companies post job listings and use LinkedIn to search for suitable candidates for available jobs and internships. If you’re looking for an opportunity, you can simply search through the listings and refine your search by many filters including job title, industry, location, company, and experience level. Get Connected As you can tell by the name, LinkedIn allows users to connect with professionals within their industry and beyond. If you would like to view a specific person’s profile, you can utilize the search feature to find people with a certain name or job title, or discover employees within a certain company. By adding connections to your profile, you can build important relationships and strategically network with professionals using the messaging tool. Do Your Research Whether you’re going on a job interview or simply want to know more about an organization, conducting researching on LinkedIn can prove very beneficial. LinkedIn provides searchable data on alumni from certain schools, company employees, and workers in various industries. By checking the profiles of target companies and their recruiters, LinkedIn users can learn more about the hiring process as well as the professional backgrounds of their interviewers. When I interviewed for a summer internship last April, I searched the recruiter that I was going to be speaking with on LinkedIn prior to my appointment. I saw that, before she graduated college, she was an intern for the company she currently worked for. So during the interview I asked the recruiter about her internship experience and why she decided to continue working for the organization. I also saw that she went to a high school near my hometown, which gave us a common connection. The recruiter told me she was very impressed that I had done my background research on her, and it showed I was prepared for and interested in the position. These are just some tips to navigate the basic features of LinkedIn. The platform is constantly growing and evolving. Some users also decide to pay for a LinkedIn Premium subscription in order to make better use of both the existing and exclusive features the social networking site has to offer. But whether you have a free or a Premium account, LinkedIn offers a wide array of benefits for its users. If you haven’t already, consider making an account today.
1 Comment
3/14/2022 06:52:54 am
Awesome content. Thank you for sharing this wealth of information. It was very interesting and very useful.
Reply
Leave a Reply. |
AuthorInformation on the latest professional development trends and advice, plugs for Marist College Center for Career Services events and initiatives, and stories from your Marist peers. Content is produced by Marist students for Marist students. Categories |