From your headline to your groups and everything in between, your LinkedIn profile sells your complete personal brand: your experience, education, skill set and work samples. Your job credentials should be seamlessly tied together in your summary in no more than 2,000 characters. Chances are your LinkedIn summary is not built up to its full potential. While there is no “one size fits all” approach to crafting it, your summary is essential to building a great first impression of your LinkedIn profile. When drafting your LinkedIn summary, get to know your audience first. Who are you speaking to? What roles are they in? What attributes do they want to see from potential employees and which of your personal characteristics clearly align with those demands? As you consider these questions, you will be able to tailor your summary to influencers in your field. Take a look at these two examples of the first sentence of a summary that make viewers want to learn more about the individual: After you have a bold, attention-grabbing first sentence, you can focus on the details of the narrative behind your brand. There are six points that should be brought up in your summary that contribute to your career story: significant accomplishments, values and passions, skills you have mastered, statistics, personal or work style quirks, and recognition. This article runs through each of these points in more detail.
Finally, end your summary with a call to action. Motivate your audience to get to know you by examining other sections of your profile and encourage them to follow up in some way. Make sure to include your other contact information and/or links to other online profiles or work samples. Work samples in your summary can include photos, graphics, video, or documents that you’re most proud of and make your profile more visually appealing right off the bat. Your LinkedIn summary best represents your profile. It should reflect a blend of professional and personal attributes that are most valuable to the type of employment you seek.
3 Comments
3/14/2022 06:16:58 am
Awesome content. Thank you for sharing this wealth of information. It was very interesting and very useful.
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